Private market real estate offers buyers and sellers opportunities that aren't always available through traditional public listings. Many luxury properties are shared privately through trusted broker networks before—or instead of—being listed on the MLS or public real estate websites.
For sellers, this can provide the opportunity to begin marketing a home discreetly while preserving privacy and avoiding public days on market or visible price reductions that can influence buyer perception.
For buyers, private market opportunities can provide access to a broader selection of luxury homes, including properties that may never be advertised publicly. Because these opportunities are relationship-driven, working with a well-connected luxury broker can open doors to homes you may not otherwise discover.
If you're curious whether buying or selling through the private market is the right strategy for you, I'd be happy to discuss your goals and explain how the process works. You can schedule a confidential consultation or continue reading below to access The Insider's Guide to Private Market Real Estate in West Austin & The Texas Hill Country.
If you're actively searching for a home and are not currently working with another real estate agent, you can request access to private market opportunities that align with your search criteria and become available through my professional network.
I have access to roughly $1 billion worth of private market real estate. I will be happy to share relevant opportunities with you. Register below with your criteria and I will create a personalized portfolio of properties to send you. Let's find your home!
My structured launch campaign strategy is designed to test pricing, build maximum exposure and create a strong market debut to a targeted audience. This approach helps protect your home from prolonged time on market, price reductions and lost value.
STEP 1
Validate your price with agents across the industry, without days on market, price drops, or a rushed timeline.
STEP 2
List publicly on IvyResidentialgroup.com to build early buyer interest, while protecting your home's value.
STEP 3
Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.
Listing first as a Private Market property buys you time and offers early visibility. Showcase your home to a private network of 37,000+ top agents and their clients, quietly building buyer interest ahead of its public debut, even while renovations, repairs and listing preparations are still in progress.
Get real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home’s value and your negotiating power stay protected.
As an off-market listing, your home’s photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.
Research shows homes that are pre-marketed before going live on other public websites see these advantages.²
Higher Closing Price
Faster to Contract
Less Likely to Drop in Price
I believe selling your home should feel as personal and considered as the home itself. My 3-Phased Marketing Campaign Strategy offers distinct pathways that are crafted to align with your goals, your timing and your vision.
"We had rented our home after trying to sell without success. We weren’t sure we could get our price and didn’t have the time or funds to prep the home for sale. We decided to list privately with no upfront costs or days on market, and within 6 days we had strong interest and an offer over asking! Just 17 days later, we closed. It was a huge relief, and we couldn’t have done it without Compass' strategy and reach."
- Seller | San Francisco, CA
"Our house was unique, with many acres and we were desperate to get it on the market, but needed 6 weeks for renovations! Launching as a Private Exclusive gave us the option to test the market while we were rehabbing the property - we didn’t have to waste any time!"
- Seller | Denver, CO
This private market listing program is not available in all markets and local policy definitions may restrict how private market listings can be shared between agents, even within the same brokerage. Where the program is available, pre-marketing and listing strategies are independently determined by the client. Ivy Residential Group does not recommend one particular strategy or guarantee results.
1. Findings are descriptive statistics and compare the average of multiple brokerages residential listings that went active on a MLS and were pre-marketed as private market listings and coming soon listings vs. the average MLS residential listings that went active on a MLS but were not pre-marketed. Additional data was sourced from the Instutute of Luxury Home Marketing, Unlock MLS and private market agent network websites.
2. The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Ivy Residential Group utilizes Private Market and Coming Soon listing at the direction of the seller. Ivy Residential Group makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the marketing campaign plan. Results may vary. Correlation does not necessarily equal causation.
